Cookie Policy
This Cookie Policy explains the cookies and similar technologies used on getactiqo.com, what each one is for, and how to control them. It covers this website only. The ACTIQO application is described in our Privacy Policy.
1. What We Use, and Why
Cookies are small files a site stores in your browser. Similar technologies include session storage, which works the same way but is cleared when you close the tab, and tracking pixels, which are small image or script requests that report a page view.
This website uses them for two distinct purposes, which behave differently and are described separately below: analytics, to understand how the site is used, and advertising, to measure our advertising and build audiences for it. We do not use cookies to personalise page content, and this website does not use strictly necessary cookies beyond those your browser manages itself.
2. Cookies and Storage Used on This Site
Lifetimes are those set by the provider and may change.
| Name | Set by | Purpose | Typical lifetime |
|---|---|---|---|
_ga | Google Analytics | Distinguishes one browser from another so repeat visits are not double counted | 2 years |
_ga_G-ZVERFZHP4S | Google Analytics | Holds the session state for this specific measurement property | 2 years |
_fbp | Meta Pixel | Identifies a browser for advertising measurement and audience building | 3 months |
_fbc | Meta Pixel | Records the advertising click identifier from a Meta ad click, where you arrived from one. It is set only if that click identifier is present | 3 months |
actiqo_attr | This website | Session storage, not a cookie. Holds advertising and campaign parameters so a later sign-up can be attributed to the campaign that produced it | Cleared when you close the tab |
3. Google Analytics
We use Google Analytics 4, measurement ID G-ZVERFZHP4S, to understand how this website is used — which pages are viewed, which tools are started and completed, which links are followed, and how far pages are scrolled.
Analytics storage is set to denied by default when the page loads. If your browser does not send a Do Not Track signal, the site then permits analytics storage automatically. That automatic permission is a default setting applied by this site, not a consent choice you have made, and this website does not currently present a cookie banner or ask you to choose.
You can prevent Google Analytics measurement entirely by installing the Google Analytics opt-out browser add-on, or by blocking cookies for this site in your browser settings. Google explains how it uses data from sites that use its services at policies.google.com/technologies/partner-sites.
4. Meta Pixel
We use the Meta Pixel, ID 1472614717837460, on the public pages of this website for advertising measurement and audience building. It reports the pages you view and the interaction events described in section 8 of our Privacy Policy, including the result score and tier produced by our public tools. It sets the _fbp identifier, and sets _fbc where you arrive from a Meta advertisement click.
The Do Not Track behaviour described in section 3 applies to Google Analytics only. The Meta Pixel is not governed by it and loads regardless of that signal.
This site also includes a no-JavaScript version of the pixel: a one-pixel image that loads even when JavaScript is turned off, and which reports your IP address, browser user agent and the page you are viewing. Because it is an ordinary image request it runs before any script on the page, so a script-based setting cannot prevent it.
Both can be blocked. Browser tracking protection, content blockers and privacy extensions block the Meta Pixel and its image request like any other third-party request, and blocking cookies or all requests to facebook.net and facebook.com for this site prevents it from loading. You can also limit how Meta uses information about your activity through your Meta account settings. Meta describes its use of cookies at facebook.com/privacy/policies/cookies.
5. Advertising Attribution Storage
When you arrive from an advertisement or campaign link, this website reads the campaign parameters from the address — fbclid, gclid, utm_source, utm_medium, utm_campaign, utm_content and utm_term — and stores them in your browser’s session storage under the key actiqo_attr.
If you then follow a link into the ACTIQO application at actiqo.app, those parameters are added to the destination address so a sign-up can be attributed to the campaign that produced it. This is session storage rather than a cookie: it is never sent to a server on its own, and your browser clears it when you close the tab.
6. Other Requests This Site Makes
Typefaces are requested from Google Fonts, which receives your IP address, browser user agent and the referring page when a font file is loaded. Google Fonts does not set cookies for advertising.
This website is hosted by Vercel, which receives your IP address and request data in the ordinary course of serving pages.
Forms on this site are processed by Formspree. Formspree receives the fields you submit at the point you submit them; it does not set cookies for tracking you across this website.
7. How to Control Cookies
You can control cookies and site data in every major browser:
Blocking analytics or advertising cookies does not prevent you from using this website or its tools.
Advertising-industry opt-out tools are available from the Network Advertising Initiative, the Digital Advertising Alliance and the European Interactive Digital Advertising Alliance.
8. Changes to This Cookie Policy
We may update this policy. The updated version will be posted on this page with a revised “Last Updated” date.
9. Contact Us
For privacy questions and to exercise your privacy rights:
For all other questions: questions@getactiqo.com