App Approved. Preparing for Back-to-School.
The biggest milestone this month was receiving App Store approval, marking the transition from building the foundation to preparing for public launch.
Over the past several months we've invested heavily in improving the experience based on parent interviews, usability testing, and UX research. Those updates are now being finalized ahead of our back-to-school release.
At the same time, our SEO strategy continues to gain traction as more parents discover ACTIQO through searches around youth sports costs, overscheduling, and activity planning. We're also expanding our backlink and partnership efforts to help more families find us organically.
Highlights
- App Store approval received
- UX improvements entering final implementation
- Search visibility continues to grow
- Expanded educational content and free planning tools
- Preparing for public back-to-school launch
What We Learned
Parents aren't looking for another calendar. They're looking for confidence.
Confidence that they won't forget something important. Confidence that activities are worth the investment. Confidence that the entire family is prepared before the day becomes stressful.
That insight continues to shape every product decision we make.
Next Up
- Launch the updated onboarding experience
- Replace Early Access with live account creation
- Expand outreach to youth sports organizations and parenting partners
- Continue improving search visibility through authority-building and partnerships
Looking to Help?
We'd love to connect.
We're always interested in connecting with youth sports organizations, parenting creators, education leaders, family-focused partners, and early-stage investors who believe family life deserves better tools.
Get in touch